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Get a sneak peek at one of our heated coffee kitchen discussions about how personalized marketing should feel CONCRETELY. We brainstormed using the imaginary example of a Swiss Tourism Agency and drew inspiration from an HBR article…
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How to start with the transformation of you marketing agency in the age of AI? Find recommendations on step-wise approach in this blogpost.
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The current discussion on AI in the Agency space is strongly impacted by fear of efficiency gains and the threat this poses to their business models. In a series of specialists’ interviews for one of our projects, we discovered 4 growth areas the agencies should focus on and prepare for AI-induced growth – today. Read…
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Personalization is obviously a reasonable strategic goal. But how can you set the right goal for your personalization strategy? And how do you start implementing your personalization strategy with the support of Generative AI? If these questions are keeping you awake at night, read our Comprehensive Guide to Tailored Communication Strategies
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The emergence of AI changes how Global Corporate Comms has to position itself, deliver on a new value proposition and find agile ways with experimenting with the new technologies to in balance with emerging risk and the new skills development of the team. This case study showcases one transformation case of a global tech company…
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When you decide to incorporate ChatGPT and Midjourney into your editorial process, it is essential to establish clear roles within your editorial team and streamline the entire process. This post might give you an idea how to approach this challenge.
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Starting a communication process in your organization that is using generative AI in a systematic way is tricky. Here are 6 pitfalls that are not enough discussed – let’s change that and read on…
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Delivering users of a health app with their individualized coaching cards, based on the latest biomarker inputs Uplyfe, a digital health app for chronically ill people, came to us with a unique challenge: They wanted to improve the impact of their digital coaching and patient engagement by generating highly personalized content based on the user’s
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Learn how generative AI can enhance corporate communication strategies while maintaining control over messaging and brand positioning. Discover how a multinational tech company and an industrial player have leveraged this technology for innovation.
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The emergence of generative AI in communication processes requires a few optimizations in your editorial board structure to balance communication focus and new communication productivity. This blog post will shed some light on a proven and tested board structure and explain the roles. Meet your new Internal Editorial Board with Chat GPT as new editorial
Rottmann Lab 